Courses on event management are the talk of the town nowadays because of the element of glitz, glamour, flamboyance and style associated with important social and corporate events like marriages, birthday parties, company conferences, seminars, workshops, product launches and a host of other activities. With the fashion and film industry evolving, engulfing and dominating our lifestyle like never before, there is a surge of fashion & celebrity shows, film awards, celebrity promotions, road shows and more. The inevitable result is the demand for trained event management professionals who can orchestrate and synchronize functioning of such events. The turnover of this industry has been estimated to be Rs.1500 crores and above. The main responsibility of an event manager is to plan and execute the events in such a way as not to leave a bad taste in the mouth at the end of the day. Therefore, it is essential to have a formal training for meeting the expectation level of the fast-paced industry.
A candidate opting for a diploma course in event management is required to pass the Higher Secondary or 10 + 2 course in any discipline. However, for a post graduate diploma in event management a bachelor's degree in any stream is a must. Students may also pursue their post graduate degree from a reputed institute abroad.
An event manager requires a dash of leadership qualities, public relationship skills, marketing and business acumen, budgeting skills, risk management skills, and an uncanny awareness about the media and its allied fields. An event manager can enroll for a diploma course in event management and gain mastery over the craft of conceptualizing, planning and implementation and become a street smart professional ready to be lapped up by the emerging markets and industries in a global economy. Films and serial production houses, hotel industry, tourism, the corporate sector, BPOs (Business Processing Outsourcing), newspaper houses and the fashion industry are some of the sectors where an event manager is required.
The following institutes offer graduate and post graduate diploma courses in event management:
One can work as an event manager in companies like Wizcraft, television channels like Zee TV, coordinate fashion shows for companies like Lakme and organize award ceremonies for magazines like Filmfare. One can also work as a public relation executive in various media and advertisement houses and tourism sector.
One can work as an event manger and coordinator in companies like Oglivy and Mather, Percept' D mark, CNBC TV, DNA Network and Encompass abroad.